SEO may be a good and effective method to make your website popular; however, if you expect satisfactory marketing result, you may need to focus more on Content Strategy. Flood your website with high-quality contents, regardless of their SEO-friendliness, and you can always make sure that your website will always be respected not only by its visitors, but also by search engines.
So far, when you learn about online marketing, you will mostly end up reading about search engine optimization. You will read about how to make your website enriched with SEO keywords, how to build as many as possible backlinks, and how to deal with search engine’s algorithm to make your website appears on the topmost position of the search engine’s result page. Very rarely you are reading about how to make good and high-quality content for your website. As long as your content contains a lot of SEO keywords, you always believe that your website will be one of the most popular and top-ranked websites on the internet. By focusing on search engine optimization, you have forgotten the most important reason why you build a website.
When you build a website, there must be a clear reason why you want to build it. Remember that a website is a kind of mass media, just like newspapers, magazines, televisions, and the like. Therefore, the primary reason why a website is built is basically because a website can be a reliable media to spread information and to tell people about many interesting things, which can be textual contents, illustrative contents, interactive contents, and multimedia contents. So, when you build a website, you have to make clear that you want to use your website to publish particular information that you know very well. Even if you use your website to promote your business, you still need to tell people about your business and any products and services that it sells in a creative and attractive way. In a nutshell, a website should always be a reliable means to tell people about particular information. Content Strategy
SEO significantly changes this trend. Because of SEO, many people begin to believe that the reason why they build a website is to make it SEO-friendly and to make links going to it appear on the topmost position of the search engine’s search result page. As a result, many website owners prefer to flood their website with meaningless SEO keywords without paying attention to the quality of their website’s contents. They may not be very aware that the most popular websites on this earth, such as Wikipedia, gain success not because their developers rigorously carry out search engine optimization, but because they are filled with high-quality contents that their visitors love to enjoy. If you are not aware of that, you should start being aware of that.
Of course flooding a website with high-quality contents is not an easy task. This is the reason why you need to find an assistant who can guide you to write high-quality contents for your website. Liquid Silver Marketing can be a great assistant if you want to improve your website’s popularity by using high-quality contents.