Insurance agents all over the U.S. right now are under fire because Insurance marketing is not working and most insurance agents blame the economy.

The insurance agent struggles to get new insurance leads and their home office is not letting up on the quotas for production. And the biggest challenge of all is the combination of a perceived down economy, the lack of ways to get new insurance leads and the pressure of the agents home office all equates to less money for the agent.

Traditional ways of getting new insurance leads and growing an insurance agency just do not work. And it is futile to get into the we have got the lowest price wars because this is what pigeon holes agents into believing they provide a commodity and confirms the inaccurate perception to the public that the insurance services provided by the agents is a commodity.

So what should smart agents do in an economic environment like today? And is insurance marketing a ‘dead man walking?’

The answer is a resounding ‘No’, but at the same time insurance marketing must break from the clutter of all the marketing messages bombarding prospects and if the agent wants to get something different in terms of better results in today’s economy, then the agent must do some things different.

The easiest place to start to differentiate yourself from the insurance agent struggling to survive is to look at what you have been doing ….and STOP! I know that sounds simple, but to continue to do what used to work even though it no longer works is wasted money.

But also, don’t be like the agents who are no longer in the business. They were not smart enough to look at the marketing lessons from the past and discover that it is wisdom to stop doing the marketing that does not work, BUT you NEVER stop marketing. Because when you stop marketing you have started the bugle playing Taps.

What type of marketing should you do?

The answer is marketing that is emotional, compelling, riveting, and engaging, and yes you can do that with any product or service and especially in the insurance market.

One easy way to be engaging is to tell stories or triumph and tragedy and paint the prospect into the story so that they can experience the emotion of the story without having to go through the challenge of the story. And in fact, insurance agents often can simply share some of the stories about claims that happen in their agency and explain how insurance either did or could have helped.

Another key is to make sure that you are contacting your prospects in ways other than just a sales motion. You can provide value by doing things that makes their life more convenient. And this could be as simple as sending out voice-broadcasts when you hear about a great deal on pizza from a local business or letting them know where the lowest gas prices are located. You can discover this information by simply taking 10 minutes searching online.

The insurance clients love this type of service because you are providing a way to make their life more convenient. Remember Small things really do make big differences.

So ask yourself this question on a daily basis What else might you be able to provide to add convenience to your clients, but you can get for free?

Insurance agents who want to get more insurance leads and retain their clients will love the results of starting these simple, easy, but extremely effective systems.

I hope these tips have been helpful for you and inspire you to continue and grow your agency.

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The use of computer graphics can be traced as far back as 1940, when Jay Forrester at M.I.T. designed equipment for training new pilots. The digital computer was chosen as the ideal instrument, because of its adaptability and the flexibility with which the machine could be programmed. It was not until a few years later that a radar defense system project named Whirlwind showed the first practical use of computer graphics (see fig. 1.2). Whirlwind is a computer linked to radar sites, and it displays an electronic map of the location on its monitor with plot blips that represent incoming airplanes. Whirlwind is the first vacuum-tube computer capable of drawing lines and points on a computer screen.

In 1958, an experimental filmmaker, John Whitney, Sr.,created a short animation by using the analog computer to control the movement of the character. Whitney used the same system to create the opening title sequence of Alfred Hitchcock’s Vertigo. Later Whitney and his brother produced more films based on similar techniques.

In 1957, Digital Equipment Corporation (DEC) opened its company with only three employees. Three years later, DEC introduced the PDP-1 (Programmed Data Processor), the world’s first small interactive computer (see Fig. 1.3). DEC has played a huge role in the development of computer graphics. “The Programmed Data Processor (PDP-1) is a high-speed, solid state digital computer designed to operate with many types of input-output devices with no internal machine changes. It is a single address, single instruction, and stored program computer with powerful program features. Five-megacycle circuits, a magnetic core memory and fully parallel processing make possible a computation rate of 100,000 additions per second. The PDP-1 is unusually versatile.

IBM helped General Motors to develop DAC-1 to showcase General Motors’ automobiles at the Joint Computer Conference in Detroit in 1964. The breakthrough came when Ivan Sutherland at M.I.T. created a computer drawing program called Sketchpad in 1961. Sketchpad is the father of all CAD programs. Sutherland created this sketching program for his doctoral thesis at M.I.T. Lincoln Laboratory. Sketchpad allowed users to draw simple shapes on the computer with a light pen. The light pen used a small photoelectric cell in its tip to emit an electronic pulse when the pen was placed in front of a computer screen. Many software companies still use Sutherland’s Sketchpad program’s interface today. This was the first instance in the history of computer graphics that demonstrated the possibility of Computer Aided Drafting and Design (CADD). Sutherland’s Sketchpad was a perfect example of vector-based graphics comprising lines rather than being based on pixels.

The first video game was created by a student, Steve Russel, at M.I.T. in 1961. Spacewar was the world’s first video arcade game that was written for the DEC’s PDP-1. Later DEC packaged Spacewar with every new unit, so the world’s first video game was run on DEC. By the end of the 1960s, CADD began to appear in the mechanical, civil, chemical, and automobile industries. However, such advancement in digital technology had not captivated the field of architecture. The main reason for the delay was perhaps the high cost associated with CAD systems at the time.

Major corporations such as TRW, General Electric, Lockheed-Georgia and Sperry Rand began to use computer graphics. IBM introduced the first commercially available graphics computer, the IBM 2250 graphics terminal, as a result of the new found interest in computer graphics.

In 1963, the mouse was being invented by Doug Englebart of the Stanford Research Institute. At the same time, the digitizing tablet was being developed. Both the mouse and the digitizing tablet are 2D point devices; therefore you need to switch X and Y coordinates to access a Z coordinate. True 3D pointing devices come at a high cost, which is a major reason why the mouse is still a popular pointing device today. Products such as Spaceball by 3Dconnexion or 3D Controller by Logitech prove effective in 3D space. These products enable the user to pan, zoom and rotate 3D models with accurate control of the design process.

To follow is a list of important events in the 1960s that profoundly affected the future of computer graphics.1961- Whitney produced the title sequence for Alfred Hitchcock’s Vertigo by using an analog computer.1963- Doug Englebart invented the world’s first mouse. At about the same time, the digitizing tablet was developed.1966- Ralph Baer at Sanders Associates created a first video game for consumers. The same year, Sutherland at MIT invented the computer-controlled head-mounted display system. Many years later, this device is being used for virtual reality study.1968- Evan and Sutherland created the LDS-1 (Line Drawing System) for hardware-accelerated graphics. LDS-1 is more than 100 times faster than the IBM 2250.If the 1960s were an era of experimentation in computer graphics, the 1970s saw the birth of the personal computer. Many theories brought computer graphics to a new level of realism. In 1974, Ed Catmull discovered texture mapping, z-buffers and rendering curved surfaces in his Ph. D. thesis in computer science.

In 1971, Phong Bui-Toung at Utah developed a new shading method that was an improvement on the old Gouraud-shading. Phong’s shading method accurately renders the colors on a mesh surface and produces accurate reflective surface shading, but both Gouraud and Phong’s shadings have difficulties in smoothing over the outline edge of a 3D object.

In 1976, James Blinn of Utah developed a new technique called Bump mapping. Bump mapping can simulate the roughness of a surface by interpreting a grey scale map.

Today you don’t need to develop your own 3D software in order to render realistic images. You don’t have to be a millionaire to purchase a computer that runs 3D software. Creating computer rendering is not an impossible dream, but a reality.

 

 

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A Notebook or commonly referred to as a laptop computer is a smaller version of the desktop computer. But its advantages are that all of its components it comes in one neat mobile notebook shaped digital display box, and is easily portable. It usually weighs around 2 to 17 pounds (1 to 8 kgs) depending on the make, materials and different other factors that come into play such as the parent company etc.

Notebooks run on a singular battery from (usually) an external AC/DC adapter. It charges the battery and in the meanwhile supplies power to the laptop too. Numerous `notebooks` have a 3 volt back-up cell to supply power during power failures and when in places where there is no steady power supply. Notebooks, as personal computers are worthy and capable of doing the same work as of desktop computers. But they are less powerful than their desktop counterparts at the same price. This is because of the fact that most parts used in desktop computers are miniaturized to fit into the slim notebook version of the machine.

Notebooks usually have LCD (liquid crystal displays) and they use separate memory modules for their RAM. Notebooks usually have a touchpad (or trackpad) for a mouse and an in-built keyboard. But external installments of these can also be attached if the user wants to do so.

The first commercially available laptop (the name notebook was not feasible at that time as they were much bigger than the versions available now) was the Osborne I in 1981. Though it was much heavier and had only a tiny CRT monitor, yet it had a revolutionary effect on the business and industrial sectors. The idea of taking back work to home was given a full new meaning. A better installment of the laptop or the `notebook` came in 1983. Compaq Portable was the first tech-product of Compaq and was a notebook version of the then hugely popular IBM Personal Computer. It became a hit as it was more IBM-compatible than portable from its predecessors!

But the first notebook was arguably the GRiD Compass 1101, released in 1982 by Bill Moggridge. The `clamshell` design, or the `notebook` design, where the LCD monitor remains shut against the keypad, was introduced. It was enclosed in a magnesium case, and could run on batteries. The first commercially successful notebooks were from the SupersPort series from Zenith Data Systems (ZDS), which competed with several other companies such as IBM, Toshiba, Compaq and others to notch up a deal with the U.S. Air Force for a contract of supplying 200,000 notebooks in 1987. This made the laptop popular and penetrative to the business and affordable price ranges to the common consumers.

Even though the notebook might seem a powerful and mobile genius of this age, it has its fallacies too. The major ones may be listed below.

Standardizing and weaker parts:

Parts of the notebook are miniaturized parts of desktop computers themselves and hence are weaker in comparison. The miniaturization process also takes a toll on the prices of the notebooks, which are generally higher priced than their desktop counterparts. Also, notebooks count a lot on steady power supply, even though supposed to be mobile, for a decent performance. Though, today technology has improved this negative facet of notebooks.

Durability Issues:

The portability, make, integrated composite structure and design of the notebooks make them more liable to shock, wear and physical damage than desktop computers. And the worst part is that the purchase value of a new LCD screen or motherboard, if damaged, is more than the whole purchasing value of the notebook itself!

Performance Issues:

Desktop computers are generally high performing machines when compared to notebooks of the same price range. This even though is being abolished slowly by improving cutting edge technology, this will not hold true. As energy and portability are prioritized goals for a notebook than absolute performance.

All in all, notebooks are the rage of the new generation today. And slowly but surely, the era of desktop computers is fading into oblivion.